Insights
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Crafting digital experiences: A digital marketing maturity and personalization capabilities map
To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...
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Recommender engines – the journey from rule-based systems to machine learning applications
Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...
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Crafting a Customer Experience Strategy
Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...
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Maximize customer lifetime value with data, analytics and machine learning
Since customer experience is an interdisciplinary field, it requires an interdisciplinary approach that combines strategy, design, data, analytics, and machine...
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Serverless DevOps in Siili
Our highly skilled and certified architects and developers help our customers in their cloud transformation in close collaboration with the customers' teams....
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Selecting an RPA technology: commercial vs freedom from licences
Competition between RPA ecosystems: ease vs capabilities Enterprise grade is the major promise of commercial RPA technology providers. Certainly, UiPath,...
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Multi-talented teams – the development of digital services calls for seamless cooperation
A multi-talented team is multidisciplinary The concept of a team has expanded. A development team, including a developer, scrum master and product owner, is no...
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Common misconceptions about cloud services for companies
Cloud services have been growing for a long time: AWS started to provide public cloud services in 2002, followed by Google Cloud in 2008 and Azure in 2010. It...
Read PostSiili One and a risk-sharing salary model in the software industry
Siili One for employees: a fair salary in the software industry About 15 years ago, Siili was the first software company in Finland to introduce a risk-sharing...
Read PostSubcontracting and employee leasing in the software industry – tactical tools for acquiring top talents
Right and wrong starting points for subcontracting As I have worked to advance subcontracting as part of the healthy activities of software companies, I have...
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