Stories with spikes

Turing Test Ep. 1: Talking AI ethics with Irene Solaiman

Irene is no doubt a prominent advocate for ethical AI, but her entry into the world of AI was not conventional. With a background in international relations...

Making AI real: Interview with Petri Lattu, Innovation Lead at Siili

In a recent interview, Petri shared his thoughts on AI's role in business, the challenges companies face, and how Siili is positioned to lead as an AI-powered...

Meet the Siilis: Interview with Patrik Bratkovic, Siili’s Lead Data Engineer

When people come back, it means we’re doing something right—and we couldn’t be happier to have Patrik with us again. In a rapidfire interview, we sat down with...

Why don't Data Strategy exercises meet their goals and how could Design Thinking help here?

What is digital customer experience and why is it so important?

Drive decision-making with data & AI

The continuing acceleration of change across the business landscape means that many organizations are facing data overload. Pivotal decisions are being made...

The future of retail customer experience

Change is coming – personalization, reasons to visit stores, and the role of store personnel in focus

KEIs: Key Experience Indicators to transform your knowledge of your business

NPS is, to be frank, quite a blunt metric. It does not give actionable insights that would help improve customer experiences, just a hint on if something is...

Quo vadis, Digital Director? Where is your modernization project going?

The emergence and advancement of digitalisation, fueled by the COVID-19 pandemic, has been talked about to exhaustion. There have been future visions of a...

Data-drivenness is the lifeblood of unified digital customer experience

DX development is a customer-centric approach complemented with data-driven methodology to strengthen the necessary customer understanding, blended with...