Insights
Stories with spikes
AI-assisted software development vs. the traditional way
AI-assisted development is set to revolutionize the IT industry, bringing about significant changes. With this in mind, we wanted to conduct a test project to...
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Using AI tooling for writing aid
If you have not read the blog yet, it summarizes and highlights some key insights from the AWS (Amazon Web Services) Summit I attended in Stockholm this May...
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AWS Summit Stockholm 2023
Foreword: Partner Summit AWS Summit The Keynote: Shaping the Future with Technology MLOps: Deconstructing Machine Learning Low-Code-No-Code: The Future of...
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Drive decision-making with data & AI
The continuing acceleration of change across the business landscape means that many organizations are facing data overload. Pivotal decisions are being made...
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Crafting digital experiences: A digital marketing maturity and personalization capabilities map
To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...
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Recommender engines – the journey from rule-based systems to machine learning applications
Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...
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Crafting a Customer Experience Strategy
Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...
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Maximize customer lifetime value with data, analytics and machine learning
Since customer experience is an interdisciplinary field, it requires an interdisciplinary approach that combines strategy, design, data, analytics, and machine...
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