Insights

Stories with spikes

Stay in the loop and in the know. Gathered here, you will find a collection of news, insider insights, expert notes and success stories that will keep you both inspired and informed about what’s going on at Siili.

Crafting digital experiences: A digital marketing maturity and personalization capabilities map

To reach success, organizations need to understand their current digital marketing maturity; what opportunities and challenges does the current maturity level...

Read Post

Secure DevOps

If you are new to DevOps, you can check Siili Academy courses for a quick and easy way of learning DevOps.

Read Post
Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines – the journey from rule-based systems to machine learning applications

Recommender engines and personalization are everywhere An engaging front page of an e-business website nowadays often consists of a set of banners representing...

Read Post
Crafting a Customer Experience Strategy

Crafting a Customer Experience Strategy

Customer Experience as a sustainable competitive advantage At Siili, we believe that companies can build sustainable competitive advantage by focusing and...

Read Post
Maximize customer lifetime value with data, analytics and machine learning

Maximize customer lifetime value with data, analytics and machine learning

Since customer experience is an interdisciplinary field, it requires an interdisciplinary approach that combines strategy, design, data, analytics, and machine...

Read Post