

Siili x Alma Media
AI-Powered coaching program for Alma Media
Alma Media x Siili

A partnership for digital acceleration
Alma Media, a forward-thinking media company, recognized the need to enhance its development teams’ productivity and innovation through AI-powered software development.
To achieve this, they partnered with Siili for a comprehensive AI-powered coaching program—a tailored approach designed to equip their teams with the mindset, tools, and hands-on experience needed to integrate AI seamlessly into their workflows.

Key Results
About the AI coaching program
Over three intensive months, Siili guided selected Alma Media development teams through collaborative training sessions, AI-powered feature development, and intensive coaching to help them navigate the evolving landscape of AI-assisted software engineering.
Impact
By the end of the coaching program, Alma Media’s teams had gained not just AI literacy but a practical, working AI toolkit to support their development work. With AI-powered software engineering now an integral part of their workflow, they are better positioned to adapt to future advancements in AI tooling.
/ Part 1.
Five collaborative training sessions
Five deep-dive sessions covered AI fundamentals, practical tools, real-world use cases, and future AI trends. The goal was to push beyond simple prompting and enable developers to leverage AI as a co-pilot in their day-to-day work.
1. Mindset and theory
Food for thought and going beyond the prompting
2. Tools
A range of AI-powered software development tools and hands-on usage
3-4. Practical use cases
Hands-on use cases with tools and work items
5. Future
Future tools and methods in AI-powered software development
/ Part 2.
Intensive AI coaching for selected individuals and teams
Tailored AI training addressed specific challenges and skill gaps, ensuring that developers could confidently navigate AI-powered development beyond the initial coaching period.
1. Adaptive empowerment
Flexible, needs-based approach to supercharge teams after initial assessment
2. Scalable engagement
Time-boxed yet adjustable involvement, scaling with your evolving needs
3. Versatile focus areas
From high-level strategy to team-specific challenges
4. Creative AI integration
Boosting team efficiency through innovative AI-powered methodologies

Siili’s AI coaching program gave our development teams a solid foundation in AI-assisted workflows. The hands-on approach helped us integrate AI tools into our daily work in a practical way, making certain tasks faster and more efficient. The training sessions provided useful insights, and the flexible coaching model allowed us to apply what we learned directly to our projects. It’s been a valuable step toward making AI a natural part of our development process.
CTO
Alma Media
About our coach

JP Heimonen
Principal AI Engineer
Siili Solutions
JP Heimonen is a seasoned Senior Software Architect & Developer with 27 years of programming experience, 16 of which have been in professional environments. Adept in driving the architectural vision of software projects while balancing strategic objectives and technical feasibility. Focused on development related to AI.
JP thrives in roles that demand leadership in architecture and design, coupled with a passion for hands-on development. Renowned for delivering results swiftly without compromising on quality. An extroverted collaborator, comfortable in liaising with business and other stakeholders.
Technology stack:
Python, JavaScript/TypeScript, AWS, Azure, Machine Learning, AI, Databases, DevOps, CI/CD, React, Node.js, Java, Kotlin, Spring Boot, React Native, Jenkins, Docker, Kubernetes

JP Heimonen's professional experience:
Freesi.io
Tech Generalist
- Driving through and implementing architectural changes, especially regarding their ETL pipeline
- Data engineering & data science
- Design and implement sensor installation app
- Supporting the organization in adopting AI for various purposes
- Strategy work
- Full-stack development
Advanced Radio Mapping Ltd
Data Scientist
– Modeled movements of visitors in event areas (NHL hockey games, etc.) based on WiFi signals.
– Data science, building infrastructure for data preprocessing.
– Building MVP for modeling visitor movements using a MCMC-based approach.
Elisa
Lead Architect
- Worked at the high-security unit developing a service for a customer.
- Responsibilities included driving through architecture modernization in a very challenging environment, leading the team, and supporting development.
Voice Intuitive Oy
CTO for Hire
– Developing neural text-to-speech solutions for a small Finnish startup.
– Responsibilities included working closely with the CEO and helping her in decisions, designing architecture for voice cloning, and performing heavy refactoring on the existing codebase so that more junior developers could take over.
Siili AI whitepaper
In recent years, generative AI and AI-powered development tools have garnered significant attention across industries, with promises of transforming workflows, boosting productivity, and redefining quality standards. However, without proper research and real-life analyses, these highly touted benefits remain vague and theoretical.
The findings from our original new study provide a fresh perspective on how much GitHub Copilot, ChatGPT, and Claude really improve development workflows.
→ How AI enhances speed and quality across diverse development tasks
→ Insights into achieving consistent performance with AI tools
→ Real-world examples of using AI for documentation, test writing, and more
AI-Powered coaching
A learning experience tailored for your needs!
We can help you build your own path to learning according to your needs. Do you need a tailor-made course for yourself or your team? Is there a certain competence area you'd like to grow? Accelerate your learning curve – leave your contact info below and we'll make you an offer!